How do some organisations achieve and sustain vast amounts of success for years on end, inspiring loyalty and commitment among their customers and employees alike?
The answer is that they all “Purpose Driven Organisations”. This means that they have a clear purpose, supported by strong values that are embedded in the culture of the organisation. Since culture drives behaviour, having a purpose-driven culture ensures that people are motivated, passionate and focused. These are key elements for success.
80% of Organisations do not have a defined Purpose or have lost their Purpose
14% of Organisations who say that the have a Purpose but do not take it seriously
6% of Organisations have a clearly defined Purpose they live and breathe on a daily basis
Genuine Competitive Advantage
Purpose Driven Organisations will have a very strong and sustainable competitive advantage within their market. This is because it is not easy to discover a genuine purpose for your organisation and it is even more difficult to have everyone in the organisation genuinely commit to it so that it is embedded in the culture of the organisation.
This is why only 6% of organisations meet the criteria and why Purpose Driven Organisations have a very real competitive advantage their competitors will find very difficult,if not impossible, to replicate the resulting Purpose Driven Culture, at least in the short-term.
Our PDO Development Programme
2112 Consulting help organisations to discover, understand and communicate their Purpose & Values to gain maximum value and engagement, both internally and externally. This creates an environment in which people, and consequently the organisation, can realise its true potential.
Our PDO programme has three components.
For those organisations that are in the 80% who have no purpose but genuinely want to discover their purpose, we have a programme that will help you discover your true purpose and start the process of embedding it into the culture of your organisation.
For those organisations that are in the 14% who have a loose purpose or have a purpose that is not embedded it in the culture of the organisation, we will work with you to test it, refine it and ensure that it is communicated effectively both internally and externally.
For those organisations who believe that they are a Purpose Driven Organisation, we have an assessment process that will test the degree to which your organisation meets the criteria for accreditation. This assessment will, for example, include an audit of how well your purpose and values meet our stringent criteria for membership.