A Practical Approach to Strategy Development

A Clear Strategic Plan Plays a Critical Role in Shaping the Future Success of your Business

Done well, as strategic plan will no only set clear goals and objectives, it will also result in a plan that focuses on what’s important to move your business from where it is to where your want it to be.

This is where we are different. We understand that agreeing on the vision and goals for a business is not enough. It is important to also identify the actions required to achieve them.

Our unique approach to Strategy Development has been developed over many years to attain consensus about the future direction of your organisation, as well as creating a strategic plan that will move your organisation from where is it to where you want it to be.

We work with the key people in your business to identify and agree on its goals and aspirations, as well as how you are going to achieve them.

Three Key Elements of a Successful Strategic Plan

Where You Want To Be

If you don’t know where you are going, how will you ever get there? Having a clear understanding about where you want your organisation to be and what you want it to look like in the future (3 years and more) is a critical part of the success of your business. A strong set of goals, supported by clear purpose and values helps to ensure that people pull in the same direction. Our process has been designed to encourage people to contribute their ideas and to create a consensus about the future direction of the organisation.

Were You Are Now

Once you have a clear understanding of your goals and vision, it important to understand where your business currently is in relation to your vision for its future. This will help you to understand what resources you have that will help you to achieve your goals. It will also identify the skill gaps that need to be filled, as well as issues and challenges that need to be overcome in order to be successful. Our process enables us to gain a clear and unfiltered picture of your organisation as it is today.

Bridging The Gap

Creating a plan to bridge the gap between where your organisation is today and where you want it to be is one of the most important elements of your strategy creation process. Missing this step is the main reason for the failure of strategic interventions. This is why creating strategic/business plans that are specifically designed to achieve your goals is an integral part of our strategy creation process. This means that we are invested in helping you achieve your goals, not just creating them.

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Our Strategy Creation Framework

People – their knowledge and opinions – are a critical part of the strategy making process. As a result, we use a highly participative approach to building strategy to ensure that the various different views people have of the future are captured and considered.

The diagram shows a representation of the approach that we use to create and implement business strategy. This is a fluid process that has been developed to manage all of the aspects of strategy development. Here, emphasis is placed on idea generation and structuring in a ‘safe’ environment which encourages participation from everyone involved.

We utilise a number of decision support tools, principally causal mapping, to gather, capture and analyse the strategic information gathered through the Strategy Making process.

Our process can encompass all aspects of strategy making, from initial idea generation through the development of portfolios of strategic options down to the management of individual projects.

Gaining consensus is therefore important both to the strategy development and its subsequent implementation.

What Our Clients Have Said…

“The process 2112 Consulting use is the most robust planning tool I have come across in all my years of producing corporate plans. I have worked with Ian on a number of business plans, each of which have been successfully financed. In would highly recommend Ian Brown and his business, 2112 Consulting to anyone who wants to create a business plan that actually works.”

Ian Steven, CFO & Financial Consultant

“The strategy development process that 2112 Consulting use copes exceptionally well with managing complexity and allows everyone to contribute fully in a very open and timely way … The clarity of what actions are required in order to fulfill strategic ambitions flow naturally from the process, together with a sense of common purpose … The strategy development process copes well with complexity and allows everyone to contribute fully in a very open and timely way.”

Ron Ferguson, Entrepreneur & Investor

“All too often businesses fail to implement the strategy that they devise for many reasons, including a lack of time and resources and also from a fear of dealing with both complex information and differences of opinion. Ian helped us with these issues by working with our management team to communicate our vision for the business and involve them in developing action plans aimed at delivering our strategic goals”

Steve Thom, Managing Director, Audio-Media Company

“The diversity of our group brought a lot of opinions and views which made the creation of a shared vision for the organisation a challenging process … Ian helped us to generate consensus with in the Board and the direction and goals for the group as a whole – effectively painting a picture of what we want the organisation to look like in five years time …. This process helped us to gain consensus about the future of the business.”

Walter Spires MD & Chairman. Shellfish Cooperative

“We discovered that we were often arguing about things that we actually agreed on but were looking at the issues from different perspectives. This process certainly helps clarify the issues and puts them in a context that is understandable and avoids misunderstanding … I had a much clearer view of the business and the issues that we faced after working with Ian.”

June Leonard, Business Owner

“This process enabled us to look at new and better ways to grow the business and highlighted the issue we had to overcome to achieve our goals. With Ian’s help, we created a very robust business plan that proved to be a great reference point as the business moved forward. I have no hesitation in recommending 2112 Consulting and their business planning systems to anyone involved in the management of a business who wants to create a strategic plan that works.”

Donny Gilles, Managing Director. Seafood Company

READY TO CREATE A CLEAR STRATEGY FOR YOUR BUSINESS?