Obtaining information is a critical part of developing a strategy for your business. The majority of this information will come from the key people in your organisation and it is important to ensure that the information provided is both accurate and comprehensive.
Consequently, it is critical that the processes used to acquire the information is both robust and thorough. We have developed processes to ensure that the people involved in the strategy process feel secure so that they are open and honest with their thoughts and views.
There are two ways to obtain the information that is used in the strategy creation and business planning processes. In both cases the information is captured and then analysed using our specialist software to identify and structure the key components of the business strategy.
As the name suggests, there are one-to-one interviews that are held with the people who are involved with the strategy development process.
The interview takes the form of a discussion about their thoughts and ideas about the topics being discussed. The points raised in the discussion are captured by our facilitator as a causal map which ensures that both content and context of what they are saying is captured.
This process uncovers information about the individuals goals and aspirations, as well as their fears and concerns and, as such, can be a powerful tool in the strategy development process.
Individual interviews are useful when anonymity is an important issue (where the culture does not promote open discussion, for example). It is also useful when a greater depth of information is required on a person’s views or on a particular subject matter or areas of the business.
The alternative to obtaining strategic information from individual interviews is to run workshops with up to 10 people.
The traditional format of meetings tend to be ’round the table’ meetings were people are effectively facing each other. In these circumstances the people with most power and/or, influence will tend to dominate the meeting and their point of view will be heard over others.
Our workshops are structured in such a way that participants are encouraged to participate fully in the process by ensuring that no one person is able to dominate the process. This enables everyone to contribute fully and ensures that relevant ideas, issues, goals, etc. are surfaced. We make use of Oval Mapping to capture and structure the information that is generated by the group.
Group workshops are useful when a broad scope of information is required from a group of people in a relatively short timescale.