Analysing Strategic Data Archives - 2112 Business Strategy and Planning Consultants

Creating the Strategy Model

consulting2112_MAC — Fri, 10 Jul 2020 10:40:06 +0000

Creating the Strategy Model

The creation of the strategy model is an integral part of the overall strategy creation process as shown in the diagram.

The strategy model is created by identifying its building blocks from the information captured in the strategy creation process. This is achieved by analysing the information to identify key activities, objectives, operational goals and strategic goals. These are shown in the diagram below.

The various elements in the strategy model are linked using causal relationships. This means that understanding the relationship among key elements of the emerging strategy model is critical to the overall strategy development process.

The process of building the strategy model essentially create a consensus on the way forward for the business. It does this through continually reviewing and refining the model with the it with the strategy group. This process also helps to identify the key drivers of the strategy. There are the activities that are more influential in moving the business from where it is to where the group wants it to be.

While this model may look simple, creating it can be challenging. Consequently, it acts as a very useful reference point when creating the business strategy and building strategic plans.

We use this model when analysing the information that is captured during the strategic interviews. This information is often very complex and analysing it is a difficult process. Using this structure helps to identify the elements that fits with each of the categories shown in this strategy model.

The model can also be used to work on the business strategy with participants in the process. This is because it helps them understand the structure and to develop their ideas into a coherent strategic plan.

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Analysing Strategic Data

consulting2112_MAC — Sun, 05 Jul 2020 18:51:24 +0000

Analysing Strategic Data

Strategy development is inherently complex so accepting this and managing the complexity creates a much more robust and effective strategic plan.

The ‘strategy maps’ that are generated can often become very complex with a large number of statements linked together in many different ways. To make sense of the data, we use a software package that has been specifically developed for the purpose. It is used to identify patterns in the causal maps. These patterns help to identify the basic building blocks of the strategy model – Goals, Objectives, Issues and Activities, thus helping to build the strategy model.

Identifying Key Concepts

The diagrams below show three basic patterns or structures that help us to identify the key concepts within the strategic data. Here, the shape of the pattern in the data, along with the context in which the statement is made determines where it fits in the strategy model.

OUTCOME, OBJECTIVE OR GOAL

ACTIVITY, OPTION OR ISSUE

ACTIVITY OR ISSUE

The tear-drop shape on the left will tend to be an outcome of some type (e.g. objective or goal) with lots of other elements supporting it. The shape in the middle is a pivot point and will tend to be an activity or an issue. The inverted tear-drop shape on the right is most likely to be a key activity (e.g. a project) that will have an impact on a lot of other elements.

While this may look simple it actually takes a great deal of expertise to analyse the strategic data to create the strategy model. This is where our experience and knowledge comes into its own as we are able to interpret the information in a way that extracts the most important elements of the strategic data to build a strong strategy for your business.

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