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Why a Business’ Purpose Should Not be to Make Money?

This article will explain why the Purpose of any business should never be “to make money”. The Purpose of a business should state why it exists. A Business Purpose should define why a company…

What is the Format of a Purpose Statement?

We have discussed the importance of having a clear Purpose but what does a good Purpose Statement look like? While there are no hard and fast rules about what a…

What is the Difference between Mission, Vision, Purpose & Values, ?

Your mission, vision, purpose and values play an extremely important role in strategy development and in shaping the culture of your organisation. There is, however, often confusion about what these terms…

Business Purpose

Why a Business’ Purpose Should Not be to Make Money?

What is the Format of a Purpose Statement?

What is the Difference between Mission, Vision, Purpose & Values, ?

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