What is the Difference between Vision and Goals?

There is often confusion about what constitutes a goal and what makes the vision in an organisation.  For the purpose of this article, we will assume that they are both aspirational and the primary difference is one of timescales.  Goals will tend to be shorter term (up to 5 years) while a vision is longer-term (over 5 years).

They both define where you want the organisation to be and what you want it to look like at some point in the future.  The father into the future you look, the less defined it will be since it will be more aspirational and less grounded in today’s ‘world’.

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