The Golden Circle concept explains why some organisations are able to inspire greater loyalty and engagement among their customers and employees alike, achieving and sustaining inordinate amounts of success for years on end.
Purpose and Values
Why a Business Purpose Should Not be “To make money”
Why a Business Purpose Should Not be “To make money” In the modern business world, companies often prioritise making a profit above all else. The bottom line is often seen…
Read More What is the Format of a Purpose Statement?
What is the Format of a Purpose Statement? We have discussed the importance of having a clear Purpose but what does a good Purpose Statement look like? A statement of…
Read More What is the Difference Between Mission, Vision, Purpose & Values?
What is the Difference Between Mission, Vision, Purpose & Values? Your mission, vision, purpose and values play an extremely important role in strategy development and in shaping the culture of…
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