Intellectual Assets

What are Intellectual Assets?

What are Intellectual Assets? Intellectual assets refer to intangible assets that are the result of intellectual and creative activity. These assets can take many forms, including knowledge, ideas, inventions and…
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What Makes a Good Brand?

What Makes a Good Brand? A good brand is one that is consistent, distinctive, positive, cohesive and relevant to the organisation’s target audience. It should also be able to effectively…
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What makes a good logo?

What Makes a Good Logo? A logo is a graphic design, symbol, or emblem that represents a company or brand. It is often the most recognizable visual element of a…
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