What Makes a Good Logo?

A logo is a graphic design, symbol, or emblem that represents a company or brand. It is often the most recognizable visual element of a brand and is typically used on the company’s website, products, marketing materials and social media channels.

It is intended to be a unique and memorable representation of a company or brand and is often used to help establish brand recognition and differentiate a company and its products or services from its competitors. Logos can be simple or complex and can be created using a variety of design elements such as colours, fonts, and graphics.

There are several key characteristics that make a logo effective:

  1. Simple: A logo should be easy to recognise and reproduce. A complicated design may be difficult to remember and may not work well in small sizes or in greyscale or black and white.
  2. Memorable: A good logo should be distinctive and memorable, so that it stands out from the competition and is easily recognisable in your target market
  3. Versatile: A logo should be able to work in a variety of contexts, such as on different coloured backgrounds, in print and digital media, and at different sizes.
  4. Appropriate: A logo should be appropriate for the company or organisation it represents, reflecting the company’s values, target audience, and industry.
  5. Relevant: A good logo should be relevant to the company or product it represents and should accurately reflect the company’s brand values and offerings.
  6. Timeless: A good logo should be able to stand the test of time and not become outdated or out of touch for many years, if ever.
  7.  Original: A logo should be original and not too similar to the logos of other companies or organisations. It can be useful to carry out out a search at the trademark registry to ensure that it does conflict with or can be confused with an existing trademark.

Overall, a good logo should be visually appealing, effective at communicating the brand’s message, and able to be used consistently across various applications and mediums.


Request Further Information or Book a Free Discovery Meeting today:

Related Categories:

Company Branding

Additional Resources:

Corporate Branding, FAQ, Intellectual Assets, Intellectual Property, Marketing