The Importance of Intellectual Assets in Business Strategy Intellectual assets refer to intangible assets that are the result of creativity, knowledge, and expertise. These assets can take many forms, including…
What Makes a Good Brand? A good brand is one that is consistent, distinctive, positive, cohesive and relevant to the organisation’s target audience. It should also be able to effectively…
What Makes a Good Logo? A logo is a graphic design, symbol, or emblem that represents a company or brand. It is often the most recognizable visual element of a…
A Hair Raising Opportunity – Business Strategy & Branding Case Study Home > Resources > Business Strategy Creation > Company Branding The Client Our client was a well-established, reputable hairdresser who owned a number…
