What are the Key Components of a Business Plan?
What are the Key Components of a Business Plan? A business plan is a written document that outlines a company’s goals, strategies, and expectations for the future. It is an…
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A Guide to Using Causal Mapping in Business
A Guide to Using Causal Mapping in Business Causal mapping is a visual representation of the relationships between variables and factors that affect a business. By mapping these relationships, companies…
Read More Frequently asked questions about strategy creation and business planning
Frequently Asked Questions about Strategy Creation and Business Planning What is Business Strategy? For us, a business strategy reflects the ambition and vision of the owner and senior management. Since…
Read More Who should be involved in the Strategy Creation Process?
Who should be involved in the Strategy Creation Process? Involving the correct people at the correct time is critical to the successful creation and implementation of a strategic plan. In…
Read More What is an Operational Goal
What is an Operational Goal? Operational goals support the overall strategy by providing the necessary resources and support to achieve the long-term strategic goals and vision of the business. Strategic…
Read More What are Company Values and Why are they Important?
Demystifying Company Values and Their Impact on the Organisation What are Company Values? Company values are a set of fundamental beliefs and principles that a company holds dear. They serve…
Read More Which intellectual assets should part of a business strategy?
Which Intellectual Assets Should be Part of a Business Strategy? Identifying which intellectual assets to incorporate into a business strategy is an important decision that can have significant implications for…
Read More What is Business Strategy?
What is Business Strategy? There are many different definitions of business strategy. Some are quite prescriptive, suggesting that a strategy will fall into a particular type. These include cost leadership,…
Read More What are Intellectual Assets?
What are Intellectual Assets? Intellectual assets refer to intangible assets that are the result of intellectual and creative activity. These assets can take many forms, including knowledge, ideas, inventions and…
Read More What is the difference between a UVP and a USP?
What is the Difference Between UVP and USP? A unique value proposition (UVP) and a unique selling proposition (USP) are similar concepts that refer to the unique benefits and value…
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