Which Intellectual Assets Should be Part of a Business Strategy? Identifying which intellectual assets to incorporate into a business strategy is an important decision that can have significant implications for…
The Importance of Intellectual Assets in Business Strategy Intellectual assets refer to intangible assets that are the result of creativity, knowledge, and expertise. These assets can take many forms, including…
What are Intellectual Assets? Intellectual assets refer to intangible assets that are the result of intellectual and creative activity. These assets can take many forms, including knowledge, ideas, inventions and…
Do you Own the Rights to Your Logo? You might assume that you own the rights to your own logo. However, this is not always the case. In many situations,…
What Makes a Good Brand? A good brand is one that is consistent, distinctive, positive, cohesive and relevant to the organisation’s target audience. It should also be able to effectively…
What Makes a Good Logo? A logo is a graphic design, symbol, or emblem that represents a company or brand. It is often the most recognizable visual element of a…
The Value of Auditing Intellectual Assets Introduction This case study reviews the importance of intellectual assets to business strategy. It does this by reviewing an intellectual asset audit that we…
A Hair Raising Opportunity – Business Strategy & Branding Case Study Home > Resources > Business Strategy Creation > Company Branding The Client Our client was a well-established, reputable hairdresser who owned a number…
