What is Business Strategy?
What is Business Strategy? There are many different definitions of business strategy. Some are quite prescriptive, suggesting that a strategy will fall into a particular type. These include cost leadership,…
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What are Intellectual Assets?
What are Intellectual Assets? Intellectual assets refer to intangible assets that are the result of intellectual and creative activity. These assets can take many forms, including knowledge, ideas, inventions and…
Read More How to Identify the Benefits of your Product or Service
How to Identify the Benefits of your Product or Service Determining the benefits of your product or service involves understanding the value that it offers to its users. This is…
Read More What is the difference between a UVP and a USP?
What is the Difference Between UVP and USP? A unique value proposition (UVP) and a unique selling proposition (USP) are similar concepts that refer to the unique benefits and value…
Read More What is a unique value proposition (UVP)?
What is a Unique Value Proposition (UVP)? A unique value proposition (UVP) is a statement that clearly and concisely communicates the unique benefits and value that a business’s products or…
Read More What is a unique selling proposition (USP)?
What is a Unique Selling Proposition (USP)? A unique selling proposition (USP) is a statement that clearly defines the unique benefits and value that a product or service offers to…
Read More Do you Own the Rights to Your Logo?
Do you Own the Rights to Your Logo? You might assume that you own the rights to your own logo. However, this is not always the case. In many situations,…
Read More What Makes a Good Brand?
What Makes a Good Brand? A good brand is one that is consistent, distinctive, positive, cohesive and relevant to the organisation’s target audience. It should also be able to effectively…
Read More What makes a good logo?
What Makes a Good Logo? A logo is a graphic design, symbol, or emblem that represents a company or brand. It is often the most recognizable visual element of a…
Read More How Partner Compensation Affects Strategy in Professional Services Firms
How Partner Compensation Affects Strategy in Professional Services Firms The way the partners are rewarded in professional services firms can have a dramatic effect on the development and, more importantly,…
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