What is the difference between a UVP and a USP?
What is the Difference Between UVP and USP? A unique value proposition (UVP) and a unique selling proposition (USP) are similar concepts that refer to the unique benefits and value…
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What is a unique value proposition (UVP)?
What is a Unique Value Proposition (UVP)? A unique value proposition (UVP) is a statement that clearly and concisely communicates the unique benefits and value that a business’s products or…
Read More What is a unique selling proposition (USP)?
What is a Unique Selling Proposition (USP)? A unique selling proposition (USP) is a statement that clearly defines the unique benefits and value that a product or service offers to…
Read More Do you Own the Rights to Your Logo?
Do you Own the Rights to Your Logo? You might assume that you own the rights to your own logo. However, this is not always the case. In many situations,…
Read More What Makes a Good Brand?
What Makes a Good Brand? A good brand is one that is consistent, distinctive, positive, cohesive and relevant to the organisation’s target audience. It should also be able to effectively…
Read More What makes a good logo?
What Makes a Good Logo? A logo is a graphic design, symbol, or emblem that represents a company or brand. It is often the most recognizable visual element of a…
Read More Using Strategic Questioning to Explore Complex Subjects
Using Strategic Questioning to Explore Complex Subjects “The answers are all out there, we just need to ask the right questions ” Oscar Wilde At 2112 Consulting, we work from the…
Read More What is a SWOT Analysis?
What is a SWOT Analysis? A SWOT analysis is a commonly used tool that helps organisations to understand their current situation, both internally and externally. The SWOT analysis helps…
Read More How Partner Compensation Affects Strategy in Professional Services Firms
How Partner Compensation Affects Strategy in Professional Services Firms The way the partners are rewarded in professional services firms can have a dramatic effect on the development and, more importantly,…
Read More The Strategy Creation Process
The Strategy Creation Process A Participative Approach to Strategy Development & Business Planning Involving the key people in your organisation in the strategic planning process by obtaining information about your business…
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