Genuine Competitive Advantage
Organisations that are able to harness the power of purpose to drive performance and profitability enjoy a distinct competitive advantage within their market. This is because it is not easy to discover a genuine purpose for your organisation and it is even more difficult to have everyone in the organisation genuinely commit to it so that it is embedded in the culture of the organisation.
This is why only 6% of organisations meet the criteria and why Purpose Driven Organisations have a very real competitive advantage. While competitors might be able to replicate your products and services, they will find very difficult, if not impossible, to replicate your Purpose Driven Culture. This means you can successfully differentiate yourself through creating a strong identity and reputation in the marketplace.