Definition

What is the SMART Criteria?

What is the SMART Criteria? SMART is an acronym for Specific, Measurable, Achievable, Relevant and Time Bound. It is most often used to guide the setting of objectives and goals.…
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What is a Strategic Objective?

What is a Strategic Objective? Strategic Objectives describes what the organisation want to achieve in the short to medium term and serve as stepping stones for attaining its Goals. Objectives…
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What is a PEST Analysis?

What is a PEST Analysis? A PEST Analysis is a commonly used tool that helps organisations to understand things that are happening in the external environment. This is a very…
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What is a Strategy Map?

What is a Strategy Map? Strategy mapping can vastly improve any strategy communication effort. A strategy map is a graphic that shows a logical, cause-and-effect connection between all of the…
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Prescriptive Vs Emergent Strategies

Prescriptive Vs Emergent Strategies There is often confusion between the concepts of prescriptive and emergent strategies. This article considers the differences and merits of each type of strategy. Prescriptive Strategy…
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What are Strategic Interviews?

What are Strategic Interviews? Strategic Interviews are one-to-one discussions that are held with the people who are involved with the strategy development process and/or have knowledge that is important to…
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What is a Pen Portrait?

What is a Pen Portrait? A Pen Portrait helps facilitators to gain an insight into the people involved in the strategy creation process. Everyone has their own belief system which…
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