What is an Operational Goal? Operational goals support the overall strategy by providing the necessary resources and support to achieve the long-term strategic goals and vision of the business. Strategic…
Demystifying Company Values and Their Impact on the Organisation What are Company Values? Company values are a set of fundamental beliefs and principles that a company holds dear. They serve…
What is Business Strategy? There are many different definitions of business strategy. Some are quite prescriptive, suggesting that a strategy will fall into a particular type. These include cost leadership,…
What is the Difference Between UVP and USP? A unique value proposition (UVP) and a unique selling proposition (USP) are similar concepts that refer to the unique benefits and value…
What is a Unique Value Proposition (UVP)? A unique value proposition (UVP) is a statement that clearly and concisely communicates the unique benefits and value that a business’s products or…
What is a Unique Selling Proposition (USP)? A unique selling proposition (USP) is a statement that clearly defines the unique benefits and value that a product or service offers to…
What is a SWOT Analysis? A SWOT analysis is a commonly used tool that helps organisations to understand their current situation, both internally and externally. The SWOT analysis helps…
What is a Business Plan? A business plan is a written document that outlines a company’s goals, strategies, activities and financial projections. It provides a detailed overview of the business,…
What is Mission Statement? A Mission Statement is an integral component of a business’s strategic plan. A mission statement describes what business the organisation is in (and what it isn’t)…
What are Strategic Activities? Strategic activities are actions, projects and other activities that are designed to achieve specific outcomes and objectives. Each objective and goal should have a plan (made…