What is an Operational Goal
What is an Operational Goal? Operational goals support the overall strategy by providing the necessary resources and support to achieve the long-term strategic goals and vision of the business. Strategic…
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What are Company Values and Why are they Important?
Demystifying Company Values and Their Impact on the Organisation What are Company Values? Company values are a set of fundamental beliefs and principles that a company holds dear. They serve…
Read More What is Business Strategy?
What is Business Strategy? There are many different definitions of business strategy. Some are quite prescriptive, suggesting that a strategy will fall into a particular type. These include cost leadership,…
Read More What is the difference between a UVP and a USP?
What is the Difference Between UVP and USP? A unique value proposition (UVP) and a unique selling proposition (USP) are similar concepts that refer to the unique benefits and value…
Read More What is a unique value proposition (UVP)?
What is a Unique Value Proposition (UVP)? A unique value proposition (UVP) is a statement that clearly and concisely communicates the unique benefits and value that a business’s products or…
Read More What is a unique selling proposition (USP)?
What is a Unique Selling Proposition (USP)? A unique selling proposition (USP) is a statement that clearly defines the unique benefits and value that a product or service offers to…
Read More What is a SWOT Analysis?
What is a SWOT Analysis? A SWOT analysis is a commonly used tool that helps organisations to understand their current situation, both internally and externally. The SWOT analysis helps…
Read More What is a Business Plan?
What is a Business Plan? A business plan is a written document that outlines a company’s goals, strategies, activities and financial projections. It provides a detailed overview of the business,…
Read More What is Mission Statement?
What is Mission Statement? A Mission Statement is an integral component of a business’s strategic plan. A mission statement describes what business the organisation is in (and what it isn’t)…
Read More What are Strategic Activities?
What are Strategic Activities? Strategic activities are actions, projects and other activities that are designed to achieve specific outcomes and objectives. Each objective and goal should have a plan (made…
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