What is a Business Plan?

A business plan is a written document that outlines a company’s goals, strategies, activities and financial projections. It provides a detailed overview of the business, its products or services, target market, competition and operational plans.

A well written business plan serves as a roadmap for the business, outlining the path that it needs to take to achieve its vision. Put simply, it is a plan that shows how a business will move from where it is to where the leadership want it to be in the future.

As shown in the diagram, the business plan should not only set out a company’s goals but should also provide a clear and actionable plan to achieve them. It should detail the activities and projects, as well as timelines and resources, that are required to reach attain each objective.

Diagram showing how activities and projects in the business plan help attain the strategic goals and visionCompany resources are limited so the activities and projects set out in the business plan should be prioritised based on their value to the business. The wany in which value is perceive with vary from business to business and will be guided by the long-term strategic goals and vision.

To be of real value to the business, the business plan should be used as a constant point of reference in the day-to-day operations and decision making processes within the business. It should also play a key role in creating a measurement system that allows businesses to ensure they are achieving the expected results.

Despite the efforts that businesses put into creating their business plans, they are often not implemented.  Read our article that discussed the reason why business plans are not implemented to ensure that you don’t fall into the same trap.

Involve people.

Developing a business plan also provides an opportunity to give people in the business a voice that is heard. To create a successful plan, a company should seek input from a diverse group of individuals, both inside and outside the organisation.  This will ensure that people with different skill sets and perspectives contribute to the creation of the plan.

In addition, involving people from within the company can be a great way to build commitment to helping the company achieve its strategic goals and vision. In addition, it creates a sense of responsibility and motivation that can help with the implementation of the  business. This means that the business plan is much more likely to succeed.

Components of a business plan

Most business plans will have certain elements in common. These are outlined in our article that reviews the its components. The sections that make it up include, but are not restricted to, the following:

  • Executive summary
  • Description of the company
  • Company structure
  • Management team
  • Market analysis
  • Marketing plan
  • Sales plan
  • Operations plan
  • Financial Plan
  • Risk assessment
  • Project plan

Why a Company Needs a Business Plan

A business plan provides a roadmap for a company’s success. It enables people to measure progress, make informed decisions, and maintain focus on the goals. Here are some of the key reasons why a company many need a business plan:

– Provides a clear sense of direction and purpose.

A business helps to align everyone in the organisation towards a common goal. By outlining the business’s goals, strategies, and actions needed to achieve success, a business plan ensures that all team members are working towards the same objectives. It also helps to communicate the company’s vision and values, which can inspire and motivate employees to perform their best. In this way, a business plan serves as a roadmap for the entire organisation, ensuring that everyone is working together towards a shared vision of success.

– Identify potential challenges and risks.

A business plan identifies potential challenges and risks by analysing the market, competition, and other external factors that could impact the business. The plan outlines activities and projects that can be taken to mitigate risks and address potential challenges, which enables companies to be better prepared for unexpected situations. By anticipating potential challenges and risks and having plans in place to address them, companies are more resilient and adaptable, ultimately increasing their chances of long-term success.

– Evaluate the company’s performance.

A business plan can be used to evaluate a company’s performance by comparing actual results to the targets and milestones outlined in the plan. By reviewing performance indicators, companies can identify areas where they are succeeding or falling short of their goals. If a company is not meeting its targets, the plan can be used to identify the root cause of the problem and make necessary adjustments. It should be note that a business plan can be revised as needed to reflect changes in the market or in the company’s operations. By using it as a reference, companies can stay focused, make informed decisions, and achieve their goals over the long term.

– Helps clarify operational goals.

A business plan helps the organisation to define and clarify its operational goals. The process of developing a plan forces the organisation to think carefully about what it wants to achieve, how it plans to achieve it, and the resources it will need to do so. This exercise helps the organisation to establish a clear and concise vision that can be communicated to all stakeholders.

– Facilitates decision-making.

The business plan provides a framework for decision making by outlining a company’s goals, projects and activities that are required to achieve success. The plan can guide decision making in many ways. These include identifying where to invest resources and assessing the impact of changes in the market or regulatory environment. It also ensures that decision making is consistent across the organisation, as all team members can refer to the plan for guidance and direction. Overall, a business plan is a valuable tool for facilitating decision making, leading to better decision making and improved outcomes.

– Helps with securing funding.

A business plan is an essential tool for securing funding. Whether the organisation is seeking to raise capital from investors or to obtain a loan from a financial institution, a well-crafted plan can make all the difference. The plan provides investors and lenders with a clear understanding of the organisation’s goals, strategies, and financial projections, increasing their confidence in the organisation’s ability to succeed.

– Identifies opportunities.

A business plan helps to identify opportunities by conducting a thorough market analysis. This can identify gaps in the market, emerging trends and changing customer needs. It can also identify areas where the company has a competitive advantage or unique value proposition that can be further developed or leveraged to capture market share. The business plan provides a comprehensive overview of the market and the company’s strengths and weaknesses. It also helps to identify opportunities that may not be immediately apparent. Prioritising opportunities and developing a roadmap for pursuing them focuses the company on the most promising areas for growth and success.

How causal mapping helps link a Business Plan to Strategic Goals and Vision.

Causal mapping is a tool used to visually represent the cause-and-effect relationships between different elements of a system, such as a business or organisation. By creating a causal map, businesses can identify the various factors that contribute to their success or failure, and how they are interrelated. This understanding can then be used to link a business plan to strategic goals and vision.

When creating a causal map, businesses can start by identifying their strategic goals and vision. From there, they can map out the different factors that contribute to achieving those goals, such as specific activities, resources, and stakeholders. By creating a visual representation of these relationships, businesses can identify which activities or resources are most critical to achieving their goals, and where they may need to adjust their focus or allocation of resources.

Additionally, causal mapping can help businesses to identify potential obstacles or challenges that may prevent them from achieving their strategic goals. By mapping out the various factors that contribute to success, businesses can identify where they may face challenges or risks and develop strategies to mitigate or overcome them.

Overall, causal mapping is a valuable tool for linking a business plan to strategic goals and vision, as it provides a visual representation of the cause-and-effect relationships between different elements of a business. By identifying the various factors that contribute to success and potential obstacles, businesses can develop a more effective plan that is aligned with their strategic goals and vision.


A business plan is an essential tool for any organisation that wants to achieve its strategic goals and vision. By developing a well-crafted business plan, the organisation can create a roadmap for success and increase its chances of achieving its vision. It serves as a guide to a company’s growth, operations and decision-making. The good plan provides a clear direction and sets measurable goals and objectives, helping organisations stay focused on their objectives. It also identifies opportunities and risks, helps allocate resources effectively and improves communication. In addition, it analyses the financials identifies the target market and lays out the marketing and sales strategies.


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