What is Mission Statement?

A Mission Statement is an integral component of your business’s overall strategic plan.

A mission statement describes what business the organisation is in (and what it isn’t) both now and projecting into the future. Its aim is to provide focus for management and staff on which to base all business decisions and strategies.  It should encapsulate the product or service you deliver, the audience you deliver it to and the problem it solves.

A mission statement can be a fairly elaborate declaration of where the company wants to go and how it wants to get there or it can can be a brief catch-phrase intended to inspire staff.

In order to develop your mission statement, you need to stand back and consider the purpose of the business (why it exists), who it is meant to serve and how the profits should be generated and distributed.  In addition, it is important to take the process beyond the current horizons and explore future opportunities and challenges. The mission of the company, combined with the vision statement will describe the aspirations for the future of the organisation in a way that inspires people to strive to reach them.

For further information, read out article “How to Create a Mission Statement“.

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