What is a Strategy Map?

Strategy mapping can vastly improve any strategy communication effort.

A strategy map is a graphic that shows a logical, cause-and-effect connection between all of the elements of the strategy model.  This effectively links activities to the vision, as shown in the diagram using causal mapping.

Strategy mapping is at the core of our strategy creation process because it helps us to capture, structure and communicate how the various elements of the strategy model link together to attain the organisations goals and vision. The process of developing a strategy map enables the strategy team to agree on what they are trying to accomplish in simple, easy-to-understand terms.

Since most people are visual learners, creating a picture (or map) of the strategy will help it to be communicated to many more people than a written narrative. A well-designed strategy map can, therefore, help everyone in the organisation to see how they contribute to the achievement of the organisation’s goals.