What is a unique value proposition (UVP)?
What is a Unique Value Proposition (UVP)? A unique value proposition (UVP) is a statement that clearly and concisely communicates the unique benefits and value that a business’s products or…
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What is a unique selling proposition (USP)?
What is a Unique Selling Proposition (USP)? A unique selling proposition (USP) is a statement that clearly defines the unique benefits and value that a product or service offers to…
Read More What Makes a Good Brand?
What Makes a Good Brand? A good brand is one that is consistent, distinctive, positive, cohesive and relevant to the organisation’s target audience. It should also be able to effectively…
Read More What makes a good logo?
What Makes a Good Logo? A logo is a graphic design, symbol, or emblem that represents a company or brand. It is often the most recognizable visual element of a…
Read More What is a SWOT Analysis?
What is a SWOT Analysis? A SWOT analysis is a commonly used tool that helps organisations to understand their current situation, both internally and externally. The SWOT analysis helps…
Read More What is a Business Purpose?
What is a Business Purpose? A clearly defined Purpose is an essential element to building a successful business. As the global economy continues to grow and evolve, the concept of…
Read More What are the Benefits of being a Purpose Driven Organisation?
What are the Benefits of being a Purpose Driven Organisation? Being a purpose driven organisation is not just a statement on a website, in marketing material or in a mission…
Read More How to Integrate your Purpose into your Organisation
How to Integrate your Purpose into your Organisation This article outlines what is required to successfully integrate an organisation’s purpose and values to the point where it becomes an Purpose-Driven…
Read More What are the Barriers to becoming a Purpose-Driven Organisation?
What are the Barriers to Becoming a Purpose Driven Organisation? While there are many benefits to being a purpose driven organisation, only a small percentage of companies achieve it. This…
Read More Is Your Organisation Purpose Driven?
Is Your Organisation Purpose Driven? Having a clear Purpose that is embedded in your organisation plays a critical role in developing a positive culture. It has been reported that 80 of…
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