Having a clear Purpose that is embedded in your organisation plays a critical role in developing a positive culture where people are motivated, passionate and focused.
Too many organisations say that they have a Purpose but they do not ‘live and breathe’ it on a daily basis. This is because they don’t understand what Purpose is and confuse it with things like mission and vision. In other organisations, it is used purely as a PR and/or marketing tool.
These organisations will eventually be found out because their actions simply will not match their words. At best this may cause embarrassment, at worst, it could have a negative impact on the reputation and success of the organisation.
It is for these reasons that we have introduced our PDO Accreditation programme to ensure that organisations who are genuinely Purpose Driven or are working towards it can be recognised.
