Capturing Strategic Data Using Causal Mapping
Information is captured during our Strategic Interventions (whether it is via Strategic Interviews or Group Workshops) as a causal map.
Cause (or concept) mapping is a proven technique for acquiring and managing the detailed, sometimes delicate, information that often surrounds complex situations. Here, emphasis is placed on issue definition and structuring. This acts as an aid to problem solving, idea generation and strategy development. Here, information provided by individuals or groups is captured and then by linked using arrows that represent a cause-and-effect relationship as shown below. Importantly, this captures the context in which statements are made rather than just the content.
All of the statements that are captured, along with the causal links between them are into a computer system. This means that we are able to create a wealth of information that the organisation can tap into at any time. This is a valuable resource as enables the information to be reviewed, modified, enhanced and developed as the business moves forward.
The system also enables us to analyse the information that is captured. The analysis helps to identify the key statements and structure them to form the strategy model.
This model and the underlying information on which it is built forms the basis of the strategic plans. It can subsequently be used to create a detailed and integrated business plan.