The Oval Mapping Technique, normally referred to as ‘OMT’, is a highly participative method that we use to quickly generate, capture and structure a large volume of information about the strategic direction of a business from a group of participants in a strategy workshop. As such it has been used extensively in businesses of all types and sizes to rapidly create the basic structure of their strategy model.
The Strategy Workshops using OMT are made up of three phases:
- Surface ideas, assumptions, issues, facts and assertions regarding the strategic direction of the business from the participants
- Group the statements posted by the participants into related clusters (e.g. marketing, operations, financial etc.)
- Link statements using cause-and-effect linkages, thereby creating a causal map or strategy model.
The mapping phase of the process where the views of all participants are linked together means that it helps them to learn from one and other about the interaction of issues in one part of an organisation with those of other parts. This enables participants from different parts of the organisation to begin to experience the difficulties and skills of other departments.
Through this ability to learn and appreciate each other’s point of view, participants will be more likely to work together as a team and will have greater commitment to implementing agreed strategies and strategic programmes. This can have a significant impact on creating strategic change and attaining the business objectives and goals.